Start Reading Digital Marketing News: Key Updates and Insights for 2024 Argy Kara
Oct 23, 2024
POST TITLE

As the digital marketing landscape continues to evolve, keeping up with the latest trends and platform changes is crucial. Below is a detailed breakdown of this week’s most important updates from the Digital Marketing News podcast, hosted by John Lincoln, CEO of Ignite Visibility.


SEMrush Acquires Search Engine Land: What This Means for Marketers

One of the major announcements this week is SEMrush’s acquisition of Search Engine Land, a trusted resource for SEO news and insights. SEMrush, a leading digital marketing tool, is known for its comprehensive SEO, content marketing, and PPC tools. The acquisition could mean increased data-sharing and optimisation features, giving marketers access to even more robust information on search trends, keyword performance, and ranking factors​

 

This partnership is expected to drive innovations in SEO strategies, particularly through SEMrush’s expansive dataset and Search Engine Land’s insights. Marketers should keep an eye on this acquisition to see how it impacts tools and data analytics in the coming months.

New Ad Formats from Google: Expandable Search Ads and Carousel Ads

Google has launched new expandable search ads, which allow users to adjust the size of the ads displayed in their search results. Additionally, carousel ads have been introduced, which display multiple ad options in a horizontal scrolling format. This could significantly increase visibility for brands, as ads now occupy more space in SERPs.

Furthermore, Google introduced in-ad search refinements, enabling users to narrow their search results directly within an ad. This innovative feature could increase engagement and conversion rates, as users can get more personalised results without leaving the ad space​

 


AI Enhancements in Google Shopping

Google continues to push the boundaries of AI integration, especially with AI-powered product search. These features include AI-generated product summaries that highlight key features and recommendations, helping users make faster decisions. There’s also a virtual try-on tool which allows consumers to visualise products in real-time and a personalised deals page tailored to individual preferences​

 

With the holiday season around the corner, these enhancements are expected to significantly improve the online shopping experience, offering marketers a golden opportunity to tailor ads based on AI insights and personalised product feeds.

Changes to Data Retention Policies: Bing and Google Search Console

Both Bing Webmaster Tools and Google Search Console are updating their data retention policies. Bing now stores 16 months of performance data, while Google offers a whopping 11 years of search performance data. These changes will impact SEO analytics, providing marketers with longer timelines for tracking keyword performance, traffic, and search trends​

 

For businesses, this means they can better monitor long-term SEO strategies and gain deeper insights into historical trends.


LinkedIn Introduces Live Event Ads and In-Stream Video for EU Brands

LinkedIn has rolled out a new feature that allows marketers to run live event ads, enabling ads to appear next to live video streams, adding a real-time engagement layer. This is especially useful for brands hosting virtual events, conferences, or webinars​

 

Additionally, in-stream video ads are now available to European advertisers, expanding LinkedIn’s advertising offerings beyond the U.S. This opens the door for more immersive content strategies, particularly for B2B marketers looking to target specific industries or audiences. LinkedIn


Meta’s New Comment Moderation Tools

Meta (formerly Facebook) has introduced new tools for moderating comments on ads. Advertisers now have the option to turn off commenting before ads go live and block problematic users at an account level. This is particularly useful for brands dealing with negative feedback or spam comments​

 

By having more control over ad interactions, marketers can better manage brand perception and avoid potential PR issues stemming from harmful comments. Meta


Amazon DSP and AI-Powered Creator Studio

Amazon has unveiled updates to its Demand-Side Platform (DSP), including a new AI-powered Creator Studio. This studio will help advertisers create content more efficiently using AI tools, and the platform will feature enhanced insights to support full-funnel advertising strategies

 

With the addition of AI-powered content creation, advertisers can quickly develop optimised ads, while improved data analytics help them refine campaigns based on real-time user behaviour.


YouTube’s Increasing Role in AI Search Results

As part of Google’s AI-generated search overviews, YouTube videos are now being heavily featured. Brands with high-ranking YouTube videos are more likely to show up in these AI overviews, making YouTube optimisation an essential part of any 2024 digital marketing strategy​

 

With YouTube being the second-largest search engine, optimising video content for both organic search and paid ads will be a key component for brands looking to capture AI-driven traffic. Youtube/inside


SearchGPT’s Explosive Growth

Finally, SearchGPT, the search engine tool integrated with ChatGPT, is growing at an incredible rate of 150% month-over-month. For brands, this means it’s crucial to begin focusing on Generative Engine Optimisation (GEO) alongside traditional SEO techniques. AI-driven platforms like ChatGPT are rapidly becoming essential channels for traffic generation​

 

Brands that embrace generative engines early on can position themselves to capture a growing share of this new traffic source in 2025. SearchGPT


Conclusion

The rapid advancements in AI, search, and advertising formats continue to transform the digital marketing space. From AI-powered Google Shopping tools to SearchGPT’s growing influence, marketers need to stay agile and embrace these changes. Optimising for YouTube, tapping into first-party data, and adopting AI-driven insights will be key to staying ahead in 2024 and beyond.

Read More

Semrush Spotlight Conference: Key Digital Marketing Insights for 2025

Semrush Spotlight Conference: Key Digital Marketing Insights for 2025 The recent Semrush Spotlight Conference in Amsterdam delivered a jam-packed day of actionable insights and thought leadership for...

The Future of Digital Marketing: Key Trends and Insights for 2025

The Future of Digital Marketing: Key Trends and Insights for 2025 The Future of Digital Marketing: Key Trends and Insights for 2025 As we approach 2025, the digital marketing landscape continues to...

Digital PR: The Key to Modern SEO Success

Digital PR: the key to modern SEO success Digital PR is emerging as a crucial aspect of contemporary marketing strategies, especially for businesses aiming to enhance their online visibility and...

What is GEO? How to Rank in Generative Search Engines

What is GEO? How to rank in generative search engines What is Generative Engine Optimisation (GEO)? Generative Engine Optimisation (GEO) is the evolution of traditional Search Engine Optimisation...

Is Content Marketing Dead? Here’s Why It’s Evolving but Thriving

Is Content Marketing Dead? Here’s Why Its Evolving but Thriving In the digital landscape, “Is content marketing dead?” is a question many marketers face as they navigate an ever-evolving field...

AI in Marketing: The Future of Digital Advertising

In recent years, the rapid development of AI tools has completely changed the landscape of digital marketing. In 2024, this shift has accelerated even further, with AI being integrated into almost...

Digital Marketing News: Key Updates and Insights for October

As the digital marketing landscape continues to evolve, keeping up with the latest trends and platform changes is crucial. Below is a detailed breakdown of this week’s most important updates from the...

The End of Third-Party Cookies: What Marketers Need to Know

The End of Third-Party Cookies: What Marketers Need to Know The digital marketing landscape is undergoing a significant shift as third-party cookies near their end. These cookies, once a cornerstone...

Visual Search: The New Frontier Data Driven Marketing

Visual search is quickly reshaping how consumers find products online, transforming the way we engage with brands and make purchasing decisions. Instead of typing keywords into search bars, users can...

No fluff, just results! Curious minds welcome! Fuel your marketing mojo! Scroll to the Top I promise: No spam, just fresh, actionable insights that will make your marketing soar! Join my newsletter and let’s grow together.
* indicates required

Intuit Mailchimp